Writing

Thoughts on growth, marketing, and building brands in India.

Growth Strategy
I Tried 5 Tools in 2 Days to Build My Website. Here's What I Actually Learned.
Not about what I built. About what I figured out while trying.
March 2026
Performance Marketing
Why Your Retargeting Ads Are Failing Warm Leads
The retargeting mistakes that burn budget on people who were already close to converting.
March 2026
Growth Strategy
The 2026 Growth Triangle: Visibility, Trust, Attribution (and Why Most Teams Are Breaking It)
The three forces every growth team needs to balance, and why optimising for just one breaks the others.
February 2026
Brand Building
The Creator Economy Playbook Works for Brands Too (Here's How)
What D2C and B2B brands can steal from how creators build trust and audience.
February 2026
Performance Marketing
The most expensive mistake in paid advertising isn't bad targeting. It's a bad landing page.
Why Landing Page Experience is a third of your Google Quality Score, and what most founders never look at.
April 2026
Brand Building
Dhurandhar 2 Is Not a Film Release. It's a Marketing Infrastructure.
How 400 advertisers, a Spotify concert, and a merch drop turned a Bollywood blockbuster into a full-funnel marketing platform.
March 2026
Performance Marketing
The Era of the "Push-Button" Marketer is Over
Meta just integrated Manus AI into Ads Manager. Here is how performance marketing is evolving, and how to stay ahead.
February 2026
Growth Strategy
The Honest Marketing Playbook for a Shopify Plugin
A no-fluff growth playbook for B2B SaaS products targeting small business founders.
February 2026
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